Business

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Considering Entrepreneurship? The 3 Elements You Should Have

Entrepreneurship has evolved along with the times. Nowadays, it’s possible for anyone to operate a business as long as they can bring their ideas to life and market it well. Aside from these, there are numerous ways an individual can operate their business. There are businesses that still use the traditional brick-and-mortar method, while others …

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Senior Safety Essentials: Home Improvements for Your Elderly Loved Ones

A lot of seniors prefer to age at home instead of living at a nursing home or care facility. However, unlike a nursing home or care facility, a house generally isn’t as equipped to cater to elderly people’s needs or modified to ensure their safety. And if you’re reading this article, chances are you’re either …

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Five Ways to Create Better Personas for Your Business Marketing Needs

As a business owner or marketing lead, you’ll have to answer the question: who buys your product, and what do you know about them? Personas are the result of gathering data from real customers and creating a fictional, ideal profile. These profiles, in turn, let you and your team understand and relate to the customer …

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