Business

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Five Ways to Create Better Personas for Your Business Marketing Needs

As a business owner or marketing lead, you’ll have to answer the question: who buys your product, and what do you know about them? Personas are the result of gathering data from real customers and creating a fictional, ideal profile. These profiles, in turn, let you and your team understand and relate to the customer …

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Coworking Spaces and How They’re Changing The Norm in Business Organizations

Apartments, garages, and other kinds of unusual places have served as the first headquarters of some startup companies. While they save money, the less-than-ideal environment of these places can affect work quality. But a solution has been found for that. Self-employed individuals and small startups have been using coworking spaces. These places allow members of …

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